The San Francisco International Film festival

SFIFF is one of the longest running film festivals in the Americas. I developed this campaign around the idea that although this esteemed cultural institution features work from the greatest cinematic minds in the world (200 films from 50 countries annually) we are all literally and figuratively in the dark while watching them (hoping for enlightenment, of course). The festival may attract a diverse audience but the theater space is made a level playing field by the prosaic, pedestrian nuisances we encounter when going to the movies. The visual language was a tribute to title sequence hero Saul Bass.

In collaboration with Volume Inc. Illustrations by Michael Wertz

The supremely lengthy title was condensed and shortened in keeping with that year’s cheeky brand strategy.

Primary image used on posters, programs, tickets and press passes.

Stills from the animated trailer. In collaboration with Wild Brain Animation.

NIKE HOUSE OF HOOPS

House of Hoops is an in-store collaboration between Foot Locker and Nike developed to promote their basketball shoes. This program’s theme, which I art directed, was based on street ball culture.
Illustrations by PJ Loughran

Posters which define the boundaries of the House of Hoops area in the retail space